About me
My name is Jake Marsh and I am a student at RMIT. I am heavily into sports such as cricket, soccer, running, golf and footy. I am doing some marketing research into Duolingo and will be presenting my findings on this blog.
Why Duolingo?
I chose to examine Duolingo because it is one of the world's most popular language-learning platforms and has built a strong digital presence through its engaging user experience. Its combination of free access, personalised learning and gamification makes it an excellent example of how businesses create value for customers. By analysing Duolingo, this blog will explore how the company delivers a compelling digital value proposition and how this contributes to its continued success.
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